How Much Does a Social Media Manager Cost for Tradies in Australia?
If you've started looking into hiring a social media manager for your trade business, you've probably noticed that pricing varies enormously. You might see packages advertised at $200 a month, and others at $2,000 a month. What's the difference, and what should you actually be paying?
Here's an honest guide.
The Typical Price Range for Tradie Social Media Management in Australia
Social media management for trade businesses in Australia generally falls into three tiers:
Social media management for trade businesses in Australia generally falls into three tiers. At the entry level, you're looking at $200 – $600/month — this typically covers basic scheduling with minimal strategy, often using offshore providers or automated tools, and results tend to be limited. The mid-tier range of $600 – $1,500/month is where most tradies see real results, with professional content creation, strategy, regular posting, and genuine engagement included. For larger trade businesses, premium agency packages sit at $1,500 – $3,000+/month and offer a full-service solution including paid ads, content shoots, and detailed analytics.
What Affects the Price?
Number of platforms — managing Facebook plus Instagram costs more than Facebook alone
Number of posts per week — more frequent posting = more content to create
Whether paid advertising is included — boosted posts and Facebook Ads are usually extra
Whether content is created for you — some cheap services just schedule content you provide
Level of strategy and reporting included — a good manager will track what works and adjust
Is It Worth the Investment?
Let's put it in perspective.
If a well-managed social media presence generates just one additional job per month — and for most tradies, it generates significantly more — and that job is worth $1,000 to $5,000, then an $800/month social media package pays for itself many times over.
The question isn't really 'can I afford a social media manager?' It's 'can I afford not to have one when my competitors do?'
What to Watch Out For
Very cheap services (under $300/month) often use generic templates or offshore content factories that don't understand the tradie market
Avoid anyone who promises guaranteed page-1 Google results from social media alone — it doesn't work that way
Check if the manager understands trade businesses — ask to see examples of tradie clients
Make sure you own your own pages and accounts — never let an agency hold your logins
Want a Quote for Your Trade Business?
At A Tradies Wife, we offer flexible social media management packages for Australian tradies, with no lock-in contracts.
Book a free strategy call and we'll give you a clear quote based on your specific business and goals.