Show up when someone searches for a tradie near them
Three ways to win visibility on Google — paid ads for instant visibility, a Business Profile that converts, and SEO for long-term organic growth.
Paid, profile, organic
These aren't three unrelated products — they're three different ways of being found, and they work best together.
Paid
Google Search Ads put you at the top of the results today. Fastest way to get the phone ringing, and it stops when you stop paying.
Profile
Your Google Business Profile is what people see in the map pack and on the side of the search results. It's where reviews live and where most local enquiries actually start.
Organic
Local SEO builds rankings that keep working after you've stopped paying for ads. Slower to start, but it compounds.
What it costs
Google Search Ads
$250 /week+ $700 one-off setup
Appear at the top when people search for your services. Instant visibility.
- Ad spend billed separately, direct to Google
Local SEO
$1,200 /monthIncl. GST
Rank higher in your area for service searches. Long-term organic growth. For clients whose website wasn't built by A Tradies Wife.
- Ongoing SEO across 12 keywords for your trade and area
- Weekly progress report
- Onsite optimisation report
- Month-to-month, no lock-in contract
Building or rebuilding your site with us? Local SEO is for existing sites we didn't build — see Website Care & SEO if we're building your site.
Get startedGoogle Business Profile — set it up once, then keep it working
Business Profile Setup
$350 one-offGet your profile built out properly from the start — claimed, verified, and optimised.
Get set upBusiness Profile Optimisation
$700 /monthOptimisation, reviews management, and map visibility for local searches.
Get startedSetup is a one-off that comes first. Optimisation is the ongoing work that keeps the profile ranking and the reviews coming.
All prices AUD, exclusive of GST unless stated otherwise.
What will it cost me?
Tick what you want. Setup fees, weekly ad management and monthly retainers are shown separately — they're different commitments, so we never add them into one number.
Google Business Profile
Ticking Optimisation adds Setup automatically — the profile has to be built out before we can keep it working. Already had it set up? Untick Setup.
Your costs
Ad spend is not included in these figures — it's billed separately, direct to Google, and you choose the budget.
The questions we get asked most
What's the difference between Google Ads and SEO?
Ads put you at the top straight away, and stop the moment you stop paying. SEO builds rankings over months that keep working afterwards. Ads are the fast option, SEO is the compounding one — plenty of tradies run both.
Is ad spend included in the $250 a week?
No. The $250 a week is our management fee. Your ad spend is billed separately, direct to Google, and you decide the budget.
Do I need Business Profile Setup if I already have a profile?
Not if it's already claimed, verified and filled out properly. Most aren't — if yours was set up years ago and never touched, Setup is worth doing before the ongoing optimisation starts.
Should I take Local SEO or Website Care & SEO?
It depends who built your site. Website Care & SEO is for sites we built — it bundles hosting, security and backups with the SEO work. Local SEO is for sites we didn't build. You'd take one or the other, never both.
Is there a lock-in contract?
Local SEO is month-to-month with no lock-in. Talk to us about the others and we'll set up something that suits.
Ready to turn up when it counts?
Tell us what you're trying to win and we'll tell you which of the three is worth your money first.